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Marketing Innovation Webinar Series

Agent Webinar_ Hosting Video Meetings (1)

Simple Tips for Hosting Video Meetings During COVID-19

BuddyIns CEO Marc Glickman discusses how to turn your face-to-face business into a remote one without losing that personal touch. He covers everything from the best microphone and video equipment on a budget to automated scheduling and follow-ups with your clients.

Agent Webinar_ Building Your Brand (1)

Episode 1: Building Your Reputation

Marc Glickman and guest Steven Sless discuss building a reputation in the LTC market, marketing channels to use to attract new clients, and connecting with media and COI to spread their message.

Episode 2: Growing Your Business on LinkedIn

Marc welcomes guest Chris Roehm, a Certified Financial Planner who has grown his business by becoming a self-taught LinkedIn expert. Chris will discuss how to effectively use LinkedIn as a sales tool to increase connections, engagement, and sales to grow your business.

Episode 3: Top LTCi Specialist Shares His Secrets

LTCi Pro Matt McCann consistently sells hundreds of thousands of dollars of LTCi each year. We will go behind the scenes where he shares his process for generating leads, converting them into clients, and growing his business.

July Agent Webinar v4_ 7 Step Digital MKT Framework

Episode 4: The 7 Step Digital Marketing Framework

This month's special guest is Jovan Will, whose company specializes in managing annuity digital marketing campaigns. Marc and Jovan reveal the 7-Step process that Jovan's team uses to predictably generate leads and qualified appointments, and how we can apply this essential framework to LTCi.

Episode 5: Tips for Effective Copywriting

Celeste Cobb, President of IMS, a marketing company for the insurance industry, discusses how to write engaging marketing and advertising copy that will communicate your unique voice.. Also, tips for fixing your existing copy and infographics that will clarify the call to action and improve your chances of getting the attention of potential clients.

Episode 6: Do You Know SEO?

Indigo Marketing Agency President & CEO Claire Akin joins Marc Glickman to discuss how search engine optimization works, why it is important, how to get more traffic to your website, and what content leads to the best outcomes.

Register Now for the December session: A Webinar About Webinars

Our final episode of the Marketing Innovation Series. A Webinar About Webinars welcomes returning guest Jovan Will of Advisor Internet Marketing. Jovan and BuddyIns CEO Marc Glickman will discuss how to create a webinar that will educate and engage your prospects into a single call to action.

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