During a recent webinar featuring BuddyIns account manager Wendy Boglioli, one of the key takeaways was the importance of consistency. Whether you’re focused on improving your health, generating referrals, building your brand on social media, or developing your sales process, consistency is crucial to long term results.
We all know those agents who seem to always have opportunities in their funnel. You see them having one great quarter after another. It’s not because they are smarter or better at selling. It’s because they are creating opportunities by consistently showing up where their clients and prospects are sure to notice.
When it comes to a commitment to consistency, there are no quick results or silver bullet moments. It’s about creating a plan, taking daily action, and focusing.
CREATE A PLAN
Preparation, planning, and practice are the keys to long-term results. Some of our most successful partners operate with a solid plan that they almost never deviate from – and no two plans are the same. What they do have in common is simplicity.
- Prioritize a referral channel
- Promote themselves and build relationships within that channel
- Their lead follow-up is scripted and methodical
- They ask for referrals
Creating your own plan can help you achieve consistency. Working a plan and adjusting that plan rather than “winging it” each day will win out in the long run.
DAILY ACTION
Daily forward momentum will serve you well. Ask yourself what actions you can take to achieve your goals. Be laser focused and have a clear view of what is required to achieve results. Start each day with your plan, document your goals, know the tasks you must do, and then take action.
FOCUS. FOCUS. FOCUS.
The ability to maintain your focus is at the heart of sales success. Choose a channel and focus most of your time and effort on that channel. Whether it’s marketing to affinity groups, partnering with influencers, or sending snail mail, focusing on one or two channels allows you to discover what works and pivot accordingly.
CONSISTENCY IS KEY
It’s not easy being consistent with your sales process. There are too many distractions in our day-to-day lives. Creating consistency requires laser-like focus, self-discipline, and perseverance but the rewards are well worth it.
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