In this video, Marc Glickman talks to Bill Comfort, long term care specialist and CLTC Master Class instructor, about how to approach a long term care insurance conversation. Bill’s unique approach of focusing on the first dollars and “rightsizing” benefits underscores the importance of understanding that every client’s situation is unique. Addressing value upfront and the reality of what the first dollars will likely cover is a critical point in helping Americans understand the overall value and the reality of how LTCi can address their care needs even if they cannot afford the maximum benefit.
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This webinar features special guest Jovan Will, whose company specializes in managing annuity digital marketing campaigns. Marc and Jovan reveal the 7-Step process that Jovan’s team uses to predictably generate leads and qualified appointments, and how we can apply this essential framework to LTCi.Read More >