The 7 Step Digital Marketing Framework

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This webinar features special guest Jovan Will, whose company specializes in managing annuity digital marketing campaigns. Marc and Jovan reveal the 7-Step process that Jovan’s team uses to predictably generate leads and qualified appointments, and how we can apply this essential framework to LTCi.

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5 Lead Generation Tactics To Start Now

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Generating leads for your financial services business is essential for continued success. But it’s not just generating a name and email address. You want quality leads that are more likely to take the next step and eventually become a sale. However, it can be a daunting task to come up with new and innovative ways […]

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The Importance of First Dollars and Rightsizing Coverage

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In this video, Marc Glickman talks to Bill Comfort, long term care specialist and CLTC Master Class instructor, about how to approach a long term care insurance conversation. Bill’s unique approach of focusing on the first dollars and “rightsizing” benefits underscores the importance of understanding that every client’s situation is unique. Addressing value upfront and […]

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Showcasing The Value of LTCi

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In this webinar, the panel discusses: An analysis of case studies that show the value using interactive plan design software How to approach the long term care needs analysis with clients Key talking points that will help you manage objections before they come up   With only 7.5 million Americans owning some form of LTCi, […]

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